How I communicated research to validate assumptions and clarify which feature to start first

User personas carefully created helped my team become more user centered and think about who will use features

By making filters look like part of the page, the team increased merchant engagement

Design systems are a tool for product development. What would I do differently next time?

I was sceptical that online sessions would be as productive as face to face

Information Architecture (A.I.) should align with users’ mental models