Research with 5 European customers that exposed a fragmented workflow and reshaped SCALAR's core product
The outcome was a clearer understanding of the planning process and team members
Teams agreed that SCALAR personas are a useful reference point when making product decisions
Developers ranked clear documentation above everything else. That changed what we built first
The whole team had the same mental model of their users. Research revealed it was wrong and how to improve it
A single layout change increased average session time by one minute
The system was never finished. Here is what I would do differently next time
I was sceptical that online sessions would be as productive as face-to-face
Information Architecture (IA) should align with users’ mental models