The outcome was a clearer understanding of the planning process and team members

Teams agreed that SCALAR personas are a useful reference point when making product decisions

How I communicated research findings to validate assumptions and clarify feature priorities

Carefully crafted user personas helped to change the product road map

By making filters look like part of the page, I helped increased merchant engagement

Design systems are a tool for product development. What would I do differently next time?

I was sceptical that online sessions would be as productive as face-to-face

Information Architecture (IA) should align with users’ mental models